How to calculate the customer lifetime value at an online store? This is considered the success of a brand because the product value has truly attracted a potential loyal customer base, bringing stable revenue to your business.

What do you usually care about to create success for your store? Sales or product revenue? Although these numbers and metrics help you evaluate short-term performance for your business, they cannot paint a complete picture of your business's future. When looking at revenue figures, sometimes you only see the company's current financial situation, but how to create stability and development in the future remains quite vague.

Customer lifetime value (CLV) is one of the most important factors determining the current and future success of your business. It is an often-overlooked metric that can accurately predict the true value of your customers.

By measuring the net profit you will gain over the entire relationship with a customer, you can accurately narrow down how valuable they are to your business.