Tiktok Shopping Trends are currently gaining more attention than ever, as Tiktok is about to launch a selling feature on this platform. The following 2022 survey figures on Tiktok shopping trends will help you gain an intuitive insight and decide whether to seize the opportunity and kickstart the selling trend on this platform.

Statistics on Tiktok Shopping Trends 2022

1. Average growth rate of e-commerce revenue in Vietnam in 2021

The severe pandemic situation in mid-to-late 2021 further boosted e-commerce development as people stayed home more, and online interaction and shopping gradually became a consumer habit. According to estimates, the average growth rate of e-commerce revenue in Vietnam in 2021 increased by 18%.

On social media platforms, e-commerce marketplaces, and websites, sales advertising services have never been so vibrant.

Among these, product review activities are flourishing on the Tiktok platform, and shopping on Tiktok has also become a trend, joining the strong development of e-commerce in Vietnam.

2. Tiktok makes users more curious about products and brands through videos

The advantages of the Tiktok platform are leveraged, helping over 74% of users feel more curious about products and brands through short, concise, and truthful videos that specifically describe the products.

After that, users can make purchases by clicking on the Bio link pinned at the top of the Tiktoker's or brand's account.

3. Tiktok helps users make purchasing decisions for products/services

The advantage of advertising, conveyed through vivid, easy-to-understand, and concise images and videos, leads over 66% of users to make purchasing decisions for products/services. Instead of conveying information through text, which takes a lot of time and generates less interest.

4. Tiktok inspires 67% of users to buy products/services even when not actively searching

Even users who are not actively searching for products are inspired by videos sharing about life, cooking, everyday tips, and optimization hacks. These can deeply embed in viewers' minds and make them return to search for products/services at another suitable time through positive emotions and thoughts skillfully built and conveyed.

5. Users need fun and entertainment in brand advertising videos

It's not just about basic videos that solely discuss product features and uses. Statistics show that over 44% of users also look for fun and entertainment in brand advertising videos. This is also a factor creating the Tiktok shopping trend, thanks to elaborately edited and highly entertaining videos.

6. Users learn more about brands before needing to use them

67% of users learn more about the meaning of a brand before they need to use it. Promoting purchases requires a process until customers are convinced and choose the brand's products. The Tiktok shopping trend is also shaped by its ability to spread brand content and meaning to a large audience.

7. Users shop on Tiktok more than other platforms

According to statistics, 54% of users currently shop on Tiktok more than other platforms. The launch of Tiktok Shop helps buyers significantly shorten the steps to purchase goods. Then you won't need to click on a Bio link, find the product you're interested in, and then click on a Shopee or Lazada link to buy it.

Or, when shopping on social media platforms like Facebook and Instagram, you need to examine carefully and ask specific questions about the product before you can buy it. Or when you shop on e-commerce marketplaces, you need to carefully check images, read specific reviews... But with Tiktok Shop, everything is concisely and succinctly described in a video, and the purchasing process is also very quick and simple.

This helps boost the Tiktok shopping trend more strongly than ever due to optimized experience, thereby driving high purchase conversion rates.

Above are 7 statistics on Tiktok shopping trends 2022 to help you better understand this market. Decide to explore this selling channel on the platform if you already have a stable business foundation.

After understanding the online shopping needs of consumers, now is the time for you to build a professional sales process, synchronized with existing sales platforms such as: Shopee, Lazada, Facebook, Website,...

Contact our partner ECOMCX now for support with synchronized solutions (Information, images, storefront) and effective sales management, preparing for your future Tiktok Shop sales channel.