E-commerce market in Vietnam will continue to see new breakthroughs in the current post-pandemic economic recovery phase thanks to state policies and growth campaigns. Let's follow the article with ECOMCX to learn more details!

1. E-commerce market in 2022

According to economic experts' forecasts, 2022 is the period when e-commerce will continue to develop even more strongly, creating momentum for economic growth.

Specifically, according to Mr. Dang Hoang Hai, Director of the Department of E-commerce and Digital Economy, in the coming time, the Department will continue to expand the national online Vietnamese booth program as well as organize training activities on e-commerce for businesses nationwide.

Along with that, Department of E-commerce and Digital Economy also focuses on perfecting the electronic payment system and improving the quality of transportation and goods delivery, building trust among consumers and creating momentum for the development of Vietnam's e-commerce in the 2022-2025 period to achieve even stronger breakthroughs.

Stemming from the shift in consumer habits from offline to online, the e-commerce market is predicted to be an inevitable development, in line with global trends and the foundation of the 4.0 technology revolution.

Specifically, in the past two years and also in the context of the pandemic, consumers have gradually become accustomed to and adapted to electronic payment methods, i.e., cashless. The revenue from e-wallet payments has increased tenfold, and notably, currently, up to half of Vietnam's population shops through e-commerce.

Thanks to the difficulties in physical contact during the pandemic, the distance between sellers and buyers in the e-commerce market has been shortened. In addition, the development of e-commerce applications by 2025 has also been accelerated by 1-2 years compared to the plan.

Therefore, this is also an opportunity for Vietnamese businesses to seize the moment, quickly build new business strategies to get closer to digital consumers, access modern distribution channels to expand business markets and restore growth after the pandemic.

Experts recommend that businesses need to promote multi-channel sales on all platforms such as: Websites, Facebook social networks, and e-commerce platforms.

In addition, experts also point out that current consumer trends and needs require e-commerce businesses to help them find the products they need, streamline supply chains, shorten delivery times, and ensure standard product quality.

2. Actions of businesses in the new phase

Given the positive aspects of the e-commerce market in the current phase and the supportive, promotional policies from the state, businesses need to clearly understand their mission and decisive actions in the following context:

- Adopting the advancements of 4.0 technology in investing in the development of e-commerce systems

- Learning how to approach new markets to avoid being left behind

- Continuously improving sales processes and streamlining supply chains to best meet consumer needs, ensuring optimal competitiveness.

- Applying optimal policies to encourage e-commerce development

- Improving products, offering the best and most suitable product choices for market needs.

Thus, with the characteristics of the e-commerce market in the current phase, businesses probably have enough confidence to invest in e-commerce solutions for multi-channel sales, online marketing, digital communication, etc.

The right investment and roadmap, aligned with business strategy and company size, with the advice of ECOMCX's e-commerce consulting experts, will help you solve current business challenges.