Google Analytics what is it? It is an important term related to websites and an effective tool for managing online marketing campaigns on websites. You cannot fully understand this tool if you want to proactively grasp how your website is developing. Let's learn more with ECOMCX below.

1. What is Google Analytics?

What is Google Analytics? It is a tool used to measure website performance and collect detailed information about visitors to that website. It can help businesses evaluate the effectiveness of marketing strategies through the number of visitors to the website. Besides, it also helps businesses identify potential customers from which sources and their search needs to improve their business.

Small and medium-sized retail business websites currently often use this tool to collect and analyze customer behavior, thereby improving marketing strategies and better retaining website visitors.

2. How does Google Analytics work?

Google Analytics collects user data accessing the website through page tags. A JavaScript page tag is inserted into the code of each page. This tag runs in each visitor's web browser, collects data, and sends it to one of Google's data collection servers.

Then, the Google Analytics tool can create custom reports to track and visualize data such as: Number of visitors, average visit duration, page views...

Google Analytics has features that help you understand how visitors search for information to access your website.

3. Important metrics when using Google Analytics

Google provides over 200 different types of metrics for users to analyze the operational status of their website. However, you cannot analyze all of these metrics; instead, focus on some important ones for evaluation. Some metrics are suitable for one field but not for another. But generally, there are some of the most common metrics you need to pay attention to:

• Bounce rate
• Average session duration: How long, on average, each visitor stays on the page
• Percentage of new sessions: The percentage of website visits that are first-time visits
• Number of page views: Total pages viewed
• The number of times visitors complete a specified, desired action. Also known as conversion.

4. Benefits and limitations of Google Analytics

Benefits