Multichannel sales management report is an extremely important step for professional businesses/entrepreneurs. The report will help us synthesize and clearly understand the business situation to provide solutions. Here are 4 types of effective and indispensable multichannel sales management reports that ECOMCX will help you clarify.

1. 4 indispensable types of multichannel sales management reports

1.1. Sales Report (Sale Report)

Multichannel sales management reports certainly cannot do without sales reports.

Sales reports analyze and compare sales orders by day, sales channel, etc., and many other contents to help you get detailed updates on the company's business operations, thereby having the most suitable import/export or inventory rotation and personnel plans to ensure smoother sales activities.

- Some concepts you need to understand to create a sales report are:

• Revenue: Quantity of products sold x selling price
• Discount: Amount reduced from customer programs
• Net Revenue: Revenue after all discounts have been deducted
• Total Invoice: Revenue + shipping fee
• Amount Collected: From all payment methods
• Shipping Fee
• Refund: Amount refunded due to customer returns
• Number of Products: Total number of products sold
• Number of Returned Products: Total number of products returned

1.2. Financial Report (Finances Report)

Financial reports are an extremely important type of multichannel sales management report, aiming to help you determine business effectiveness at each stage, thereby having adjustment plans to increase profits in a timely manner.

To read financial reports, you need to know the following concepts:

• Total Cost of Goods Sold: Total cost of products sold

• Total Profit: Total profit from sales = Net Revenue - Cost of Goods Sold

• % Profit: % Profit = Total Profit / Net Revenue x 100%

1.3. Inventory Report

Inventory reports help you best control the quantity and quality of inventory, ensuring smooth supply, import, and export of goods. This is an extremely important task that retail businesses need to pay attention to because:

If there is too little stock in the warehouse, it will affect sales revenue, but if there is too much stock, it will lead to inventory backlog, even affecting the quality of the inventory.

Inventory reports will help you regularly control the warehouse status, avoiding excessive inventory by planning and implementing timely clearance campaigns.

- Some concepts to understand in inventory reports include:

• Beginning Inventory: Inventory quantity at the start of the statistical timeframe
• Beginning Inventory Value: Total value of goods at the start of the statistical timeframe
• Creation: Inventory quantity when creating new variants within the statistical timeframe
• Inbound Transfer: Total quantity of goods received from transfers within the statistical timeframe
• Adjustment: Total quantity of goods received from adjustments within the statistical timeframe
• Purchase: Total quantity of goods received from purchases within the statistical timeframe
• Return: Total quantity of goods received from returns within the statistical timeframe
• Outbound Transfer: Total quantity of goods shipped out from transfers within the statistical timeframe
• Outbound: Total quantity sold within the statistical timeframe
• Ending Inventory: Inventory quantity at the end of the statistical timeframe
• Ending Inventory Value: Total value of goods at the end of the statistical timeframe

1.4. Website Report (Website report)

A website is an online store and also the best platform to help businesses increase brand awareness today. In addition to building and investing in website development, you also need to create monthly website reports to track important metrics such as: Total views on computers, phones, and tablets; website traffic by hour, day, month, year; how users find the business's website...

Website reports are very useful for evaluating the effectiveness of advertising and marketing campaigns and are also a way for you to establish highly effective business strategies.

2. How to create effective multichannel sales management reports

Multichannel sales management is not a simple task at all, and creating multichannel sales management reports is also a huge challenge for businesses.

Therefore, to solve difficulties and reduce pressure on personnel in creating multichannel sales management reports, you need to consolidate sales channels into a centralized management software. These software not only help you easily track numbers but also have excellent statistical, analytical, and synthesis capabilities.

This is also how you are applying digital transformation to business and management in the 4.0 era. A reporting system that filters and analyzes data rigorously, providing an overview or in-depth analysis according to your needs. As long as you have a laptop/phone connected to the internet, you can manage your work remotely anytime, anywhere, and they will support you in making the best decisions.

Above are the 4 indispensable types of multichannel sales management reports in retail business and how to help you set up these reports in the most optimal way. Please contact ECOMCX for advice on a centralized management solution package for multichannel sales, helping your business optimize many management stages and gradually develop its business.