The concept of selling on Facebook is no longer strange to each of us. However, reality shows that not everyone succeeds in selling products on this social media platform. Refer to the guide on selling on Facebook the most optimal and effective way today by ECOMCX.

Facebook has become the largest social media platform today, and also a leading potential sales channel. There are many tools and algorithms that help sellers sell products more easily than ever, but along with it comes fierce market competition. Therefore, you need to know how to leverage this tool.

Note: The following guide on effective selling on Facebook will only apply to stores/fanpages, not for personal Facebook profiles or selling in groups.

1. The best way to approach customers at low cost

Fully update fanpage information

A fanpage is like the face of your store. You need to fully update information so customers know what you're selling, what makes you different, and essential contact information to understand you better. Set up a complete brand identity with: Profile picture, cover photo, introduction, address, etc., to show the professionalism of your store.

Optimize posts

• Optimize posts by regularly posting during golden hours. Maintain 1-2 posts daily or at least 2 posts per week so viewers understand that your fanpage is still actively operating. Typical golden hours include: 6 - 9 AM, 3 PM, 5 PM, 7 - 9 PM.

• Prioritize posts with popular formats. The preferred order of formats on Facebook is: Post + video, post + image, post, and finally, link. If you cannot produce videos, livestreaming is also a great and widely applied method today.

• Consistent message. Create consistency in your sales writing style to best suit your target customer audience. Posts need to have consistency in tone, expression, and sales approach to create professionalism, consistency, and impress customers.

• Share valuable, useful content. Allocate post content according to an 8:2 ratio. Of which, 8 parts share useful content that brings value to viewers, and 2 parts are product introduction and sales content. These are detailed contents revolving around your business field, for example: How to wash clothes without wrinkles, how to preserve products for a long time.... this shows that you are very professional and understand the products you are selling.

Organize minigames, giveaways

Organize minigames, giveaways by appealing to customer benefits to connect viewers closer to your products, while also increasing interaction very effectively.

Minigame and giveaway programs are organized with a relatively valuable prize, then customers are asked to like the page, comment, and share the post to create virality for the product. The winner will be chosen randomly or be the one with the best answer.

After reaching customers, what you need to focus on is how to sell and close online orders most effectively, increasing revenue quickly.

2. Guide to increasing order closing efficiency when selling on Facebook

Don't miss customer interactions

Running ads brings a lot of customer interactions to sellers. And these are all interactions with a high potential to become sales.

When there are too many interactions, many people often miss messages, comments, or let messages go unnoticed for too long, affecting the purchase conversion rate while still spending budget on each interaction.

The feature of Facebook chat box will now be a way to help you always interact with customers, while shortening chat time and increasing the effective order closing rate.

Hide comments to prevent customer poaching

There are many unscrupulous tricks nowadays to poach customers when selling on Facebook. When you livestream or post and customers respond with their address or phone number for purchases, hide comments to prevent customer information from being exposed for fraud or customer poaching.

Filter customers who leave phone numbers for priority consultation

Customers who leave their phone numbers and addresses need to be filtered for quick responses because these are customers with genuine needs who require a fast reply. The feature to filter customers who leave phone numbers will surely help you hit the buying psychology, thereby rapidly increasing revenue.

Directly check product status during consultation

It's hard to avoid situations where you've finished consulting, but the stock is uncontrollably depleted. This is extremely wasteful in the sales process. Sellers on Facebook need to check immediately so they can advise on other options at that moment, avoiding wasted data and advertising budget.

3. Effective Facebook sales management

Beyond just closing orders, managing orders until the product reaches the customer is also extremely important, affecting the seller's business revenue.

Sellers need good management to minimize return rates and return costs.

Quickly manage delivery status and reconcile orders

Sellers need to regularly monitor order status to promptly handle issues within their capabilities. Sometimes the reason for a return is not due to the seller or customer, but the shipping carrier. Closely monitor the shipping status of orders to avoid unjustified returns.

Above was a guide on how to sell on Facebook effectively for professional sellers on fanpages. We hope these shares will be helpful to you.

Selling on Facebook is easy but not naturally effective. Therefore, you need to master the above guidelines to ensure your store's revenue increases rapidly.

Contact ECOMCX for support with solutions for selling on Facebook through effective information synchronization and order management software today.